PENGARUH CUSTOMER EXPERIENCE DAN PRICE FAIRNESS TERHADAP REPURCHASE INTENTION PADA PELANGGAN KOPI KENANGAN KEDIRI DENGAN INTERVENING CUTSOMER SATISFACTION
DOI:
https://doi.org/10.61722/jaem.v3i2.10283Keywords:
Customer Experience; Price Fairness; Customer Satisfaction; Repurchase Intention.Abstract
This study aims to analyze the influence of customer experience and price fairness on repurchase intention among Kopi Kenangan Kediri customers, with customer satisfaction as an intervening variable. The background of this study is based on the competition among coffee shops with a grab-and-go concept that are able to survive and create customer experiences as well as set reasonable and fair prices to increase customer satisfaction and repurchase intention, given the scarcity of research studies on Kopi Kenangan, particularly in medium-sized cities such as Kediri. The research method employs a quantitative approach using a 1-5 Likert scale questionnaire and the analysis tool SmartPLS version 3. The results indicate that the customer experience variable has a positive and significant effect on customer satisfaction and repurchase intention; the customer satisfaction variable has a positive and significant effect on repurchase intention; whereas the price fairness variable does not have a direct significant effect on repurchase intention but has a significant effect on customer satisfaction and indirectly influences repurchase intention through customer satisfaction.
References
Anbiyaksa, B., Sutrisno, J., & Widadie Fanny. (2023). Pengaruh Konsep Grab And Go Terhadap Niat Pembelian Ulang Konsumen Kedai Kopi Janji Jiwa Di Bekasi Selatan Bilal. 11(2), 56–66. File:///D:/77573-218797-1-SM.Pdf
Devasya, K., Urmili, D., Ngurah, I. G., Agung, J., Udayana, U., Jl, A., Kampus, R., Jimbaran, B., & Selatan, K. (2024). Peran Kepuasan Pelanggan Memediasi Pengaruh Citra Merek Terhadap Niat Beli Ulang Minuman Kopi Kenangan Di Denpasar. Journal Of Business Finance And Econommic (JBFE), 5. Https://Journal.Univetbantara.Ac.Id/Index.Php/Jbfe/Article/View/5720
Erlangga, B., & Setiawan, E. (2025). Pengaruh Customer Experience Terhadap Customer Satisfaction Pada Pengguna Tokopedia (Studi Kasus Pada Pengguna Tokopedia). Inovasi, 12(1), 114–129. Https://Doi.Org/10.32493/Inovasi.V12i1.P114-129.47445
Falah, N. (2025). Pengaruh Pengalaman Dan Kualitas Yang Dirasakan Terhadap Minat Beli Ulang Dengan Kepuasan Pelanggan Sebagai Variabel Intervening ( Studi Kasus Pada Konsumen Cafe Indomaret Point Coffe Semarang Di Kota Semarang ) [UNISSULA]. Https://Scholar.Google.Com/Scholar?Hl=Id&As_Sdt=0%2C5&As_Ylo=2024&Q=+PENGARUH+PENGALAMAN+PELANGGAN+DAN+KUALITAS+YAN
Hair, J. F., Hult, G. T. M., & Ringle, C. M. (2021). Partial Least Squares Structural Equation Modeling ( PLS-SEM ) Using R.
Hastila, N., Fajariani, N., Junaeda, M. F., & Rasyid, R. A. (2025). Pengaruh Brand Image , Store Atmosphere Dan Price Fairness Terhadap Repurchase Intention Pada Konsumen Mie Gacoan Cabang Mamuju. Jurnal Economic Resources, 2022, 786–798.
Kenangan Kopi. (2024). Genap Berusia 7 Tahun, Kopi Kenangan Umumkan Pencapaian Dan Rencana Ekspansi Internasional Selanjutnya. Https://Kopikenangan.Com/News/Genap-Berusia-7-Tahun-Kopi-Kenangan-Umumkan-Pencapaian-Dan-Rencana-Ekspansi-Internasional-Selanjutnya
Maheswara, R. (2025). Produksi Kopi Indonesia 2024 Tembus 807 Ribu Ton, Tertinggi Dalam 10 Tahun. Dataloka. Https://Dataloka.Id/Ekonomi/4307/Produksi-Kopi-Indonesia-2024-Tembus-807-Ribu-Ton-Tertinggi-Dalam-10-Tahun/
Nugroho, F. S., Arrasid, H., & Maulana, R. P. (2025). Inovasi Manajemen Bisnis Analisis Strategi Kopi Kenangan Dalam Membangun Loyalitas Pelanggan Inovasi Manajemen Bisnis. 7(3), 1–13. Https://Journalversa.Com/S/Index.Php/Imb/Article/View/116/2546
Oktafiana, E., Kurniawan, B., & Casandra, H. (2024). Pengaruh Cafe Atmosphere Dan Customer Experience Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Intervening ( Studi Kasus Customer Senja Di Origo ). Junal Ilmiah Manajemen Dan Akuntansi, 1(6), 91–99. Https://Journal.Smartpublisher.Id/Index.Php/Jimat/Article/View/351
Pradana, E., Juniawati, & Heriyadi. (2021). “ Analisis Pengaruh Customer Experience Danpromosi Penjualan Terhadap Kepuasan Pelanggan Dan Minat Beli Ulang Pada Starbucks Coffee Di Pontianak : Perspektif B2C .” Equator Journal Of Management And Entrepreneurship, 09(0), 88–106. Https://Jurnal.Untan.Ac.Id/Index.Php/Jmdb/Article/View/46785
Putu, N., Permata, R., Made, N., Kusumadewi, W., & Ketut, I. G. A. (2024). Peran Customer Satisfaction Memediasi Pengaruh Customer Experiences Terhadap Repurchase Intention Pada Pisto Coffee & Eatery. Jurbal Ekonomi Bisnis Dan Akuntansi, 4. Https://Journalshub.Org/Index.Php/Jebaku/Article/View/5552/5286
Satriadi, Wanawir, Hendrayani, E., Siwiyanti, L., & Nursaidah. (2021). Manajemen Pemasaran (Moh Suardi (Ed.); 1st Ed.). Samudra Biru. Https://Repository.Unmuhjember.Ac.Id/12398/
Shaliza, Z. A., Salma, M., & Sihombing, S. (2024). Analisis Pengaruh Price Fairness, Service Quality, Dan Trust Terhadap Customer Satisfaction. Mutiara: Jurnal Ilmiah Multidisiplin Indonesia, 2(3), 171–184.
Sugiyono. (2023a). Metode Penelitian Kantitatif Kualitatif Dan R&D (Sutopo (Ed.); Kelima). ALFABETA BADUNG.
Sugiyono. (2023b). Metode Penelitian Kuantitatif Kualitatif Dan Rnd (Sutopo (Ed.); 5th Ed.). ALFABETA.
Widya, S., Rahma, N., & Sholehuddin, S. (2025). Pengaruh Promosi Penjualan Terhadap Repurchase Intention Yang Dimediasi Oleh Customer Satisfaction Pada Fore Coffee Suhat (Studi Masyarakat Kec, Lowokwaru Kota Malang). Jurnal Riset Manajemen, 14(01), 670–681. Https://Jim.Unisma.Ac.Id/Index.Php/Jrm/Article/View/27098
Wijaya, A. T. J. E., & Pamuji. (2022). Improving Customer Loyalty Wardah Brand Through Brand Image And Price Fairness: Customer Satisfaction As An Intervening Variable. Jurnal Aplikasi Manajemen, 20(2), 379–387. Https://Doi.Org/10.21776/Ub.Jam.2022.020.02.14
