JURNAL AKADEMIK EKONOMI DAN MANAJEMEN

Pengaruh Harga dan Fasilitas terhadap Kepuasan Pengunjung pada Objek Wisata Curug Muara Jaya Kabupaten Majalengka

Defa Fatmi Malihah — 2026-04-11

Pariwisata terbukti menjadi salah satu sektor yang dapat meningkatkan perekonomian Indonesia. Beberapa tahun ini, pariwisata khususnya objek wisata Kabupaten Majalengka mulai dilirik wisatawan. Sehingga memerlukan pendekatan yang lebih serius dalam pengembangan destinasi. Curug Muara Jaya merupakan salah satu destinasi dengan daya tarik alam yang kuat; namun, objek wisata ini menghadapi beberapa tantangan operasional. Masalah terkait pemeliharaan fasilitas fisik, lingkungan sekitar, dan pengelolaan sampah telah berdampak negatif terhadap kenyamanan pengunjung. Selain itu, pengunjung mengungkapkan kekhawatiran mengenai adanya ketidaksesuaian antara harga tiket yang ditetapkan dengan kualitas fasilitas yang tersedia. Tujuan dari penelitian ini adalah untuk menguji pengaruh harga dan fasilitas terhadap kepuasan pengunjung di objek wisata Curug Muara Jaya, Kabupaten Majalengka. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif-verifikatif. Data primer dikumpulkan dengan menyebarkan kuesioner kepada 112 partisipan, yang menghasilkan 100 data valid dari pengunjung yang dipilih secara acak di lokasi penelitian. Data tersebut kemudian dianalisis menggunakan SPSS Statistics 25, dengan menggunakan analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa baik harga maupun fasilitas berpengaruh positif dan signifikan terhadap kepuasan pengunjung. Untuk meningkatkan kepuasan pengunjung, pihak pengelola destinasi perlu menerapkan beberapa inisiatif, terutama berfokus pada pelestarian lingkungan alam dan pemeliharaan fasilitas fisik yang ada. Dengan memastikan fasilitas yang berkualitas dan terjaga kebersihan, persepsi nilai terhadap destinasi akan sejalan dengan harga tiket yang dibayarkan, sehingga mendorong kepuasan pengunjung secara keseluruhan menjadi lebih baik.

ANALISIS STRATEGI PENETRASI PASAR DALAM MENINGKATKAN KEBERLANJUTAN BISNIS UMKM KULINER: STUDI KASUS PADA PRODUK MANGMIEE SHAN CULINARY

Thaliah Azka Ivani — 2026-04-13

The intensifying competition within Indonesia's culinary MSME sector necessitates that businesses, such as Mangmiee Shan Culinary, adopt precise growth strategies. This study aims to analyze the market penetration strategy employed by Mangmiee Shan Culinary to enhance business sustainability, while identifying the internal and external factors that influence its implementation. Using a qualitative approach with a single case study design, data were collected through in-depth interviews, field observations, and documentation, then analyzed using SWOT and Ansoff Matrix frameworks. The findings indicate that Mangmiee Shan Culinary focuses on a market penetration strategy through the optimization of digital platforms, competitive pricing, packaging innovation, and distribution expansion. The uniqueness of the product flavor and existing customer loyalty are identified as primary strengths, whereas limited production capacity and restricted distribution reach remain critical weaknesses that require resolution. This research contributes theoretically to the literature on culinary MSME strategies and offers practical guidance for similar enterprises in designing sustainable growth strategies.

STRATEGI PERTUMBUHAN AYU JEGES SALON SEBAGAI UPAYA PENCAPAIAN KEBERLANJUTAN BISNIS DI INDUSTRI KECANTIKAN

Asima Winola Siahaan — 2026-04-13

This research aims to analyze the business growth strategy of Ayu Jeges Salon through a market penetration approach as an effort to achieve business sustainability in an increasingly competitive beauty industry. While the beauty industry in Indonesia is experiencing rapid growth, it also faces intense competition between small and medium-sized enterprises (SMEs) and larger, well-capitalized players. This study employs a descriptive qualitative approach with data collection techniques involving in-depth interviews, observation, and documentation studies. Data analysis utilizes SWOT and Ansoff Matrix frameworks to identify the salon's strategic position. The results indicate that Ayu Jeges Salon has great potential to increase its market share through a market penetration strategy, which includes: (1) improving service quality and beauty product innovation, (2) strengthening digital marketing-based promotional strategies, (3) implementing customer loyalty programs, and (4) optimizing competitive pricing. This study concludes that the implementation of an integrated market penetration strategy is capable of driving sustainable business growth and increasing the competitiveness of Ayu Jeges Salon in the local market.

Analisis Strategi Pengembangan Produk Berdasarkan Matrix Ansoff pada Panglong Hans Barokah Aceh Tenggara

Jihan Abiah Rahmah — 2026-04-13

The development of digital marketing has encouraged business actors to adapt their marketing and product development strategies to enhance competitiveness. However, not all businesses are able to effectively optimize the use of digital technology, particularly those with specific consumer characteristics. This study aims to analyze product development strategies based on the Ansoff Matrix at Panglong Hans Barokah in Southeast Aceh and to examine the role of digital marketing in supporting business development. This research employs a qualitative approach using a case study method, with data collected through observation, interviews, and documentation. Data analysis was conducted using a descriptive qualitative approach, including data reduction, data display, and conclusion drawing. The findings indicate that the business strategy implemented tends to align with the product development strategy, as reflected in the creation of more modern door designs based on consumer preferences. On the other hand, the utilization of digital marketing has not been optimal due to a mismatch between the selected platforms and customer characteristics, where WhatsApp is more effective than Instagram in facilitating communication and transactions. These findings suggest that business success is not solely determined by technological adoption, but also by the ability to align strategies with consumer behavior. The implications of this study highlight the importance of aligning product development strategies with appropriate digital media selection to improve marketing effectiveness and business competitiveness.

Analisis Strategi Pertumbuhan dan Penetrasi Pasar pada Usaha Bakso Bakar UMKM

Mhd. Hanif Rhizwan — 2026-04-13

This study aims to analyze the growth strategy and market penetration implemented in a micro, small, and medium enterprise (UMKM) engaged in the culinary sector, specifically a grilled meatball (bakso bakar) business. The background of this research is based on the increasing competition among street food businesses, which requires business actors to adopt appropriate strategies to maintain and improve their market position. This research uses a qualitative descriptive method by collecting data through observation and documentation of business activities, including pricing strategies, service quality, product value proposition, and marketing practices. The results show that the business applies a market penetration strategy by focusing on increasing sales of existing products in the same market segment without significant product innovation. Key efforts include selecting strategic selling locations, offering competitive prices, maintaining consistent taste quality, improving service speed, and providing promotional incentives such as discounts and bonuses. In addition, strengthening the value proposition through unique flavors, affordable pricing, and customer-oriented service contributes to customer satisfaction and repeat purchases. The findings indicate that market penetration is an effective and low-risk strategy for small-scale culinary businesses with limited resources. The implication of this study suggests that UMKM actors can optimize their business performance by focusing on simple yet consistent marketing strategies and enhancing customer experience to build long-term loyalty.

Pengaruh Pengungkapan Environmental, Social, dan Governance (ESG) terhadap Nilai Perusahaan Sektor Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia Periode 2021-2024

Sipriana Etlis Anastsya Sarumaha — 2026-04-15

This quantitative study aims to analyze the effect of Environmental, Social, and Governance (ESG) disclosure on the value of consumer goods companies listed on the Indonesia Stock Exchange during the 2021-2024 period. Using purposive sampling, 25 companies were selected as the research sample, resulting in 100 observations. Secondary data in the form of annual reports and sustainability reports were analyzed using multiple linear regression with IBM SPSS Statistics. The results indicate that environmental disclosure has no effect on firm value, social disclosure has no effect on firm value, and governance disclosure has no effect on firm value. These findings suggest that ESG information has not been fully considered by investors in their valuation decisions and that sustainability disclosure is still perceived as a short-term cost burden. Therefore, ESG disclosure in the consumer goods sector has not yet been able to provide added value reflected in firm value.

Pengaruh Current Ratio, Debt to Equity Ratio, dan Total Asset Turnover terhadap Return on Assets pada PT Kalbe Farma Tbk Periode 2010-2024

Feti Fera — 2026-04-16

This study aims to analyze the effect of liquidity proxied by Current Ratio (CR), capital structure measured by Debt to Equity Ratio (DER), and activity measured by Total Asset Turnover (TATO) on profitability as measured by Return on Assets (ROA) at PT Kalbe Farma Tbk for the period 2010–2024. This research employs a quantitative method with an associative approach and utilizes secondary data obtained from the company’s official financial statements through the website www.kalbe.co.id. Data analysis was conducted using multiple linear regression supported by classical assumption tests and hypothesis testing (F-test and t-test). The results indicate that simultaneously CR, DER, and TATO have a significant effect on ROA (F = 25.977; Sig = 0.000). Partially, only the activity variable (TATO) has a positive and significant effect on ROA, while liquidity (CR) and capital structure (DER) do not show a significant effect. These findings are expected to provide useful insights for company management in improving financial performance, particularly through optimizing asset management and operational efficiency.