Analisis Retorika Pidato Presiden Prabowo di Hari Lahir Pancasila 2026 pada Kanal Youtube Kompas TV

Abstract

This research is motivated by the importance of rhetoric in state speeches as a means of conveying messages, shaping public opinion, and persuading the public. President Prabowo Subianto's speech at the commemoration of Pancasila Day in 2026, published on the KompasTV YouTube channel, became the object of this research because it contained various rhetorical strategies used to convey the ideas of nationhood and national development. This research aims to describe the elements of Aristotle's rhetoric, including ethos, pathos, and logos, in the speech. The research used a qualitative approach with descriptive methods. The research data consisted of utterances in President Prabowo's speech containing rhetorical elements. Data collection techniques were carried out through documentation and note-taking, while data analysis was carried out through the stages of data reduction, data presentation, and drawing conclusions. The results of the study show that the speech utilized all three elements of Aristotle's rhetoric in an integrated manner. The ethos element was evident through the speaker's efforts to build credibility and legitimacy as a national leader. The logos element was seen in the systematic use of facts, data, and arguments regarding Indonesia's economic conditions and potential. Meanwhile, the element of pathos is manifested through the use of language that evokes empathy, nationalism, and a sense of community in the audience. The findings of this study indicate that rhetorical strategies play a crucial role in strengthening the effectiveness of political communication and supporting the delivery of national messages to the public.