PENGARUH FINANCIAL LITERACY, FINTECH E-WALLET DAN FINANCIAL ATTITUDE TERHADAP PERILAKU KONSUMTIF PENGGUNA E-COMMERCESHOPEE PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SLAMET RIYADI SURAKARTA
DOI:
https://doi.org/10.61722/jrme.v2i2.4200Abstract
This study aims to analyze (1) the significance of the effect of financial literacy on consumptive behavior of Slamet Riyadi University in Surakarta, (2) the significance of the effect of fintech e-wallet on consumptive behavior of Slamet Riyadi University in Surakarta, (3) the significance of the effect of financial attitude on consumptive behavior of Slamet Riyadi University in Surakarta, (4) the significance of the effect simultaneously of financial literacy, fintech e-wallet and financial attitude on consumptive behavior of Slamet Riyadi University in Surakarta. The data used in this research is quantitative, collected through respondents' answers, which were converted into a Likert scale. The primary data source was obtained through questionnaires. The total population of this study consisted of 2,188 active students in the odd semester of 2024 at the Faculty of Economics and Business, UNISRI. A sample of 100 respondents was determined using the Slovin formula with a Purposive Sampling technique. The data analysis technique used is regression analysis multiple linear, t test, F test, and coefficient of determination (R2) test. The results showed that (1) financial literacy has significant effect on the consumptive behavior of Slamet Riyadi University in Surakarta, (2) fintech e-wallet has significant effect on the consumptive behavior of Slamet Riyadi University in Surakarta, (3) financial attitude has significant effect on the consumptive behavior of Slamet Riyadi University in Surakarta, (4) financial literacy, fintech e-wallet and financial attitude simultaneously has significant effect on the consumptive behavior of Slamet Riyadi University in Surakarta.
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