MANAJEMEN SAFIRA LAUNDRY DI DESA KAYEN KECAMATAN DIWEK KABUPATEN JOMBANG PERSPEKTIF MARKETING SYARI’AH

Abstract

The epistomological concept of sharia marketing is sharia-driven (driven by sharia from legal sources) which is oriented towards meeting consumers' needs and desires and creating value for them as long as it does not conflict with the main source in Islam, namely the Al-Qur'an. an and Hadith. This research aims to determine the management of Safira Laundry in Kayen Village, Diwek District and the Sharia Marketing Perspective on Safira Laundry Management in Kayen Village, Diwek District. This research uses empirical juridical research methods with a conceptual approach. The analysis technique uses inductive and descriptive methods, and data collection is obtained through observation, interviews and documentation. The research results show that the implementation of management in the Safira Laundry business is very good with a purification stage that is in accordance with sharia and is also continuously supervised by the business owner.