PENERAPAN METODE IMPORTANCE PERFORMANCE ANALYSIS UNTUK MENGETAHUI TINGKAT KEPUASAN PENGUNJUNG PANTAI GANDORIAH PARIAMAN
DOI:
https://doi.org/10.61722/jssr.v3i3.4897Keywords:
Beach; Importance Performace Analysis (IPA); Satisfaction; VisitorsAbstract
Gandoriah Beach is one of the beaches located in Pasir Village, Central Pariaman District, Pariaman City. The combination of a strategic position, beautiful sea panorama and sloping contours, makes this beach one of the most popular beach attractions. This tourist area has tourism potential to be developed further, because the beach conditions are very attractive and beautiful. However, there are many weaknesses of Gandoriah Beach Tourism Area that are often complained about by visitors. Starting from the unclear SOP to the lack of public facilities that can support the needs of visitors. This study aims to determine the level of satisfaction of Gandoriah Beach tourism visitors and analyse the attributes that are considered important so that they can be used as material for improvement in increasing visitor satisfaction. This research uses descriptive method and quantitative approach with sample selection technique using accidental sampling and data analysis method with Importance Performance Analysis (IPA). The results showed that visitor satisfaction with Gandoriah Beach tourist attraction is still low so that some improvements to the attributes are needed to increase visitor satisfaction. The novelty of this research itself is that it is the first research to measure the level of visitor satisfaction at Gandoriah Beach using the Importance Performance Analysis (IPA) method
References
Amri, H. R., Subagio, R. T., & Kusnadi. (2020). Penerapan Metode CSI untuk Pengukuran Tingkat Kepuasan Layanan Manajemen. Jurnal Sistem Cerdas, 3(3), 241–252. https://doi.org/10.37396/jsc.v3i3.86
Andini, D., & Utamajaya, J. N. (2023). Analisis Kepuasan Pengguna Terhadap Layanan Aplikasi Brimo Menggunakan Mobile Service Quality dengan Metode CSI. KLIK: Kajian Ilmiah Informatika Dan Komputer, 3(4), 330–337. https://djournals.com/klik
Aprila, D., Andriani, W., & Ananto, R. P. (2023). Financial Management of Nagari Owned Enterprises (BUMNAG) and Its Impact on Community Welfare. Jurnal Akuntansi Bisnis, 16(2), 210–225. https://doi.org/10.30813/jab.v16i2.4461
Bernik, M. (2019). Analisis Kualitas Pelayanan untuk Meningkatkan Kepuasan Konsumen: Studi Kasus Gold’s Gym Bandung. Journal of Theoretical and Applied Management (Jurnal Manajemen Teori Dan Terapan), 12(3), 1–19. https://doi.org/10.20473/jmtt.v12i3.13483
Ghozali, I. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23 (8th ed.). Semarang: Badan Penerbit Universitas Diponegoro.
Kurnianto, A., & Saud, H. Y. (2021). Analisis Kepuasan Pelanggan dengan Menggunakan Metode CSI (Customer Satisfaction Index) dan Servqual (Service Quality)(Studi Cuci Mobil Tirta Kencana). Jurnal Sains & Teknologi, XI(2), 81–88. http://repository.unsada.ac.id/id/eprint/2354
Kurniawan, A., Ihsan, Y. N., & Iriani, Y. (2023). Analisis Tingkat Kepuasan Penumpang KRL (Kereta Commuter) Dengan Menggunakan Metode CSI dan IPA. Jurnal Teknik Industri …, 9(2), 597–605. https://doi.org/10.24014 /jti.v9i2.22991
Maryani, A., & Yulianti, N. W. (2023). Mengukur Kepuasan Mahasiswa Terhadap Uang Kuliah Tunggal Menggunakan Importance Performance Analysis and Customer Satisfaction Index. Inovasi: Jurnal Ekonomi, Keuangan, Dan Manajemen, 3(3), 620–631. journal.feb.unmul.ac.id
Ormanovic, S., & Ciric, A. (2017). Importance-Performance Analysis: Different Approaches. Acta Kinersiologica, 11(2), 58–66. https://www.researchgate.net /publication/322790903_IMPORTANCE-PERFORMANCE_ANALYSIS_ DIFFERENT_APPROACHES
Qomariah, N. (2020). Pentingnya Kepuasan Dan Loyalitas Pengunjung (Issue February). Jember: CV Pustaka Abadi.
Rajendran, R. P., Road, S., & Arun, C. J. (2019). Evolution of Customer Satisfaction Index As a Performance Metric : a Comprehensive Review. Journal of Xi’an University of Architecture & Technology, XI(Xii), 536–550. https://www.researchgate.net/publication/361209432_Evolution_of_Customer_Satisfaction_Index_as_a_Performance_Metric_A_Comprehensive_Review
Sagir, J., Abubakar, A., & Septiani, E. (2021). Analisis Tingkat Kepuasan Mahasiswa Terhadap Layanan Pendidikan Pada Fakultas Ekonomi Dan Bisnis Universitas Mataram. Distribusi - Journal of Management and Business, 9(2), 237–256. https://doi.org/10.29303/distribusi.v9i2.176
Sampurno, H. R., & Sharif, O. O. (2020). Penerapan Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA) Pada Kualitas Pelayanan Gojek (Studi Pelanggan di Kota Bandung). Jurnal Mitra Manajemen, 4(6), 856–870. https://doi.org/10.52160/ejmm.v4i6.389
Seftylia, C., & Cholil, W. (2022). Application of the customers satisfaction index (CSI) and importance performance analysis (IPA) methods to measure reader satisfaction with the quality of website services indodaily.co. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(3), 24525–24536.
Sekaran, U. (2017). Metode Penelitian untuk Bisnis (6th ed.). Jakarta : Salemba Empat.
Sihotang, F. P., & Oktarina, R. (2022). Penggunaan Metode Importance Performance Analysis (IPA) dan Customer Satisfaction Index (CSI) dalam Menganalisis Pengaruh Sistem E-Service Terhadap Tingkat Kepuasan Pelanggan. Jurnal Teknologi Sistem Informasi, 3(1), 1–12. https://doi.org /10.35957/jtsi.v3i1.2439
Sugiarto. (2022). Metodologi Penelitian Bisnis - Prof. Dr. Ir. Sugiarto, M.Sc. Penerbit Andi. https://books.google.co.id/books?id=qTpcEAAAQBAJ&print sec=frontcover#v=onepage&q&f=false
Sulistiyowati, W. (2018). Kualitas Layanan: Teori dan Aplikasinya (S. B. Sartika & M. T. Multazam (eds.); 1st ed.). Sidoarjo: UMSIDA Press.
Suryana, E., Aprina, M. P., & Harto, K. (2022). Teori Konstruktivistik dan Implikasinya dalam Pembelajaran. JIIP - Jurnal Ilmiah Ilmu Pendidikan, 5(7), 2070–2080. https://doi.org/10.54371/jiip.v5i7.666
Suwartono. (2014). Dasar-Dasar Metodologi Penelitian (E. Risanto (ed.)). CV Andi Offset. https://www.researchgate.net/publication/321057969
Widodo, S. M., & Sutopo, J. (2018). Metode Customer Satisfaction Index (CSI) Untuk Mengetahui Pola Kepuasan Pelanggan Pada E-Commerce Model Business to Customer. Jurnal Informatika Upgris, 4(1), 38–45. journal.upgris .ac.id
Downloads
Published
Issue
Section
License
Copyright (c) 2025 JOURNAL SAINS STUDENT RESEARCH
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
