STRATEGI PEMASARAN PRODUK PEMBIAYAAN PENSIUN PADA BSI KCP MEDAN PULO BRAYAN

Abstract

A company's marketing strategy plays a critical function, particularly in luring in consumers. Society will not be able to learn about the company's products or the pension financing available at Bank Syariah Indonesia KCP Medan Pulo Brayan without a marketing plan. This study intends to identify the marketing tactics used by Bank Syariah Indonesia KCP Medan Pulo Brayan in order to ascertain the challenges encountered and the marketing tactics used by Sharia Bank Indonesia KCP Medan Pulo Brayan that are successful in boosting the number of clients. This kind of study employs a qualitative descriptive methodology in the field. The study findings are based on the analysis's findings, and the firm has chosen to focus on SO (Strength-Opprtunities), which is a BSI KCP Medan Pulo Brayan (Oriental Growth Strategy) is a strategy that uses quality service and maintains product quality to overcome problems that have been identified by means of servicing strategy. The strategy is right for implementation because it has the power and opportunities to take advantage of existing opportunities. In this manner, the plan effectively contributes to the growth in BSI KCP Medan Pulo Brayan customer.